Vorsprung durch Technik is everything Audi. Every car, every engine, every roller bearing. It is a way of behaving, a way of thinking and a way of creating. It means our designers do not discount materials others find too difficult to work with. It means we drive with four wheels when everyone else thought two were enough, and it means we take the risks that are required to achieve real progress. After the huge success of the 2004 Next Level Vorsprung durch Technik Photography Awards, Audi and Next Level magazine are once again holding an annual event, and are currently calling for entries. This is an event that will reward challenging and progressive images that match the spirit of Vorsprung durch Technik. These may be images that distort the conventional, that make us see the world differently or capture subjects that no one else thought to capture.